Workshop #marketing | opero.cz
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Workshop #marketing

E-mail marketing basics
15/06/2021   18:00-19:30
organized by: 
DoToho! & Opero
Place: 

Opero, Salvátorská 8, Praha 1

lector: 
Kateřina Fišerová
capacity: 
15
entry: 
free
Learn how to use email to benefit your business.

E-mail is a very strong channel today and will continue to strengthen in the future. This is because e-mail is easily accessible and virtually everyone has it. Sign up for this DoToho! workshop and learn how to use it to the full benefit of your business. During the workshop we will answer questions such as:

  • "What should email marketing bring me?"
  • "Who's my audience?"
  • "What and how often will I send?"
  • "How can I automate communication?"
  • or "What data sources do I have?".
We'll look at the importance of engagement and delivery, talk about the most common mistakes, and how to send emails legally.
 
Kateřina Fišerová, who is the CEO of SmartSelling a.s., which operates the leading Czech e-mail marketing tool SmartEmailing, will guide you through the workshop. She is also the owner and founder of the fashion brand Ilka fashion and works in two non-profit organizations: The Human potential academy and the Happy Czech endowment fund. With everything he does, he tries to connect and support Czech and Slovak society.
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Following the epidemiological measures, we would like to ask you to follow the rules of the Opero club's business club when visiting this event and to have one of the following documents ready upon entry:
  • maximum 7 days old PCR test with neg. result
  • maximum 72 hours old antigen test with neg. result
  • vaccination certificate (at least 22 days after the first dose)
  • confirmation of COVID-19 disease (maximum 180 days from confirmation of infection)
The following also applies:
it is necessary to move around the Opera premises with the FFP2 respirator for the entire duration of the event,
spacing.
Thank you for your cooperation and we look forward to seeing you!

 

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