There are few people in the Czech Republic who know more about marketing than Josef Havelka. It was he who established the Leo Burnett branch in Prague in 1991. In addition to his agency experience, he also worked as a media director, launched new magazines (eg Kraus) and led marketing at Česká spořitelna for several years. Under his baton, a well-known advertisement for Paleček was created. And do you remember the "nineties" commercial of "Bobík"?
So it's worth it too! Definitely also check out his interesting blog humbug.cz, where he writes regularly. And not only him, but also other great personalities from the marketing world.
The workshop is part of the DoToho! mentoring program that was created by Opero and Prague Inovation Institute and is designed for owners and managers of small and medium-sized enterprises.