Workshop #marketing | opero.cz
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Workshop #marketing

How to think about a marketing strategy based on the target audience?
14/04/2021   16:00 - 18:00
organized by: 
DoToho! & Google
lector: 
Petra Krištof
capacity: 
FULL
entry: 
for free
Learn to logically divide your target audience and set the right goals!

An interactive workshop of the DoToho! program, which will introduce you to the basic marketing strategy according to the STDC (See-Think-Do-Care) business scheme. The principle of STDC hides arousal of interest, answers to questions, ease of purchase, and customer care. Avinash Kaushik presented the STDC framework in the Czech Republic in 2017 at the Marketing Festival. The framework quickly became a helper in creating a marketing strategy for many agencies and individual companies.

During the workshop, you will learn:

  • logically divide the target audience
  • set the right goals
  • Prepare the right creatives and set up the right media mix

The workshop will be let by lecturer Petra Krištof, who now works at Google as an Industry Manager and helps the largest e-commerce players in the Czech Republic and Slovakia with online marketing, business, and export.
 

The workshop is part of the DoToho! mentoring program that was created by Opero and Prague Inovation Institute and is designed for owners and managers of small and medium-sized enterprises.

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