An interactive workshop of the DoToho! program, which will introduce you to the basic marketing strategy according to the STDC (See-Think-Do-Care) business scheme. The principle of STDC hides arousal of interest, answers to questions, ease of purchase, and customer care. Avinash Kaushik presented the STDC framework in the Czech Republic in 2017 at the Marketing Festival. The framework quickly became a helper in creating a marketing strategy for many agencies and individual companies.
During the workshop, you will learn:
The workshop will be let by lecturer Petra Krištof, who now works at Google as an Industry Manager and helps the largest e-commerce players in the Czech Republic and Slovakia with online marketing, business, and export.
The workshop is part of the DoToho! mentoring program that was created by Opero and Prague Inovation Institute and is designed for owners and managers of small and medium-sized enterprises.