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Marketing and communication is not just advertising

with Jan Binar & Jaroslav Malina
07/12/2021   16:30 - 18:00
organized by: 
DoToho! & Opero
Place: 

online, Zoom

lector: 
Jan Binar & Jaroslav Malina
capacity: 
30
entry: 
for free
Branding, PR, storytelling, communication, strategy or everything you need to know about marketing!

We bring the view of experienced professionals on marketing topics such as strategy, price, distribution, as well as topics in branding, PR or storytelling in the field of communication. You will learn the practical experience that Honza and Jaroslav have gained during their rich practice and you will be able to ask what you are interested in. For example, what is the difference between marketing and communication. Whether you are a marketing professional or an enthusiast, this workshop is just for you!

Honza is the CEO of the McCann Prague advertising agency. It is one of the fastest growing and most valued agencies in the region. In the last five years, it has won more than 160 awards for creativity and efficiency. Its main clients include Vodafone, Coca-Cola, Air Bank, MasterCard, L’Oreal, Plzeňské pivovary and many others. Since 2012, Jan has been the President of the Association of Communication Agencies (AKA), a member of the EDCOM Board of Directors and an external lecturer at the University of Economics and the VŠKK. He is also a co-author of the book Image and Corporate Identity.

With several years of experience in marketing & technology, Jaroslav joined McCANN Prague 10 years ago, where he works as Chief Digital Officer (CDO). He has participated in various communication and technology projects of both large brands (eg Vodafone, Mastercard, Porsche, etc.) and small startups. It currently focuses on technology and process innovations (ranging from easy automation to artificial intelligence) that should help other companies gain satisfied customers and build large competitive brands. He considers this to be one of the sustainable ways for companies to grow, especially in today's turbulent times.

The workshop is part of the DoToho! program, which is supported by Opero together with the Prague Innovation Institute and partners and is intended for owners and managers of small and medium-sized enterprises.

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